Muslim women are taking part in aqua-aerobic and swimming events!

2008-03-06T09:46:00.000-08:00

All these year's Muslim females have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a woman to cover everything except her face, hands and feet.
The swimwears available in the market were either not targeted for the Muslim women as they led to show of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating "As an active Muslim girl, I found it difficult to participate in most sports, because of all the excess clothes we were wearing. And the veil very unpractical when playing sports".

For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women's sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids.

Among all these products the most admired and reviewed is "Bodykini".Surely, Oliver had the support and opinions of his Iranian family members and an experience of over 20 years in the family textile business. Before designing the final product "Bodykini", Oliver conducted a lot of market research and held talks with many Muslim women. In the course of his time, he learned the important attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks great, designed for modest comfort, adheres to Islam's tradition and most importantly lets women swim without any fear.

It does so by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated every thing into 2 main piece of clothing: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not only highly Chlorine resistant but also provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.

The Bodykini comes in two colors to choose from and two unique features. The first feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet first dive. The second feature is the small pocket with a zipper in the pants; ideal for keeping small items like keys or money.

So now, with products like Bodykini both the problems namely: meeting the Islamic traditional requirements and availability of a comfortable swimming garment for women, are solved. Bodykini is available online at bodykini.com. Along with this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Ladies Club.

Now, Islamic women can remain more active and enjoy the aqua sports with the power of Bodykini. The Bodykini modest swimwear is becoming popular among not just the Muslim population but also among all those women who love to cover their bodies and prevent the tans while enjoying the relaxing water.

Having said all this, Oliver Momeni is not just being thanked by all Muslim women for introducing such a wonderful product in the market but the big players are looking forward to promote products like Bodykini which is showing a very good grip on the swimwear market. Taylor, of Azizah Magazine, says that "In another 15 years there's going to be a sizable Muslim consumer market and lots of demand".

I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market." Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, agrees and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an opportunity to break into an emerging market. Moreover, more than just the Muslim women the modern world women comprising of Christian, Jews and others don't feel the need to show off their bodies and strive to be modest.

To order online visit this site:
www.bodykini.com

Modest swimwear for today's Muslim woman

2008-01-29T16:28:00.000-08:00

The Bodykini has changed my life!

We spent our summer holiday 2007 in Spain, what a beautiful country we will definitely go back in future.
We first stayed one week in Madrid and 2 weeks in Marbella. We explored the cities and little towns of Andalucía (Seville, Cordoba, Granada, Ronda and Cadiz).

What really impressed us all was the Alhambra Palace in Granada. Its beautiful gardens stand out with their abundant and varied flora and stunning water features.

But I am not writing you this because I want to tell you about our holiday, I am posting this because I have found something that I always have wished for but never found.

Before we went on this year’s holiday, my teen aged daughter and I have searched the web for Islamic swimwear. We found a few web sites based in Australia, United States and Turkey that offer Muslim swimwear, but unfortunately none of them came in question. The patterns, prints and cuts just did not meet up with our taste.

Behalf of the designs they looked cheaply made, most of them where quit ugly and some even more expensive than the “Bodykini”.

There has not been any Islamic swimming suit on the market which I have tried , that allows me to actually swim and not go under or having the fear of loosing the headpiece that comes along with the suit.

Some of my friends that go for a swim improvise with a shirt, hijab (Headpiece) and some training pants made out of polyester.

For me that doesn’t look like a swimming suit and it just does not seem really practical either.

I have tried a few modest swimming suits but honestly I gave up a log time ago. Finding a proper Islamic swimming suit was never been easy,which in return also means that I have not been swimming since years!

So once again we both came to the conclusion that also this holiday we will not go swimming with our family.

But everything has changed since my daughter and I walked in to the beach house of our holiday resort:
“Marriott’s Marbella Beach Resort”.

We both saw the doll at the same time once we entered the beach house shop, the doll was dressed with a so called “Bodykini”, a small sign indicated:
“Bodykini Modest Swimwear for the Islamic women”

We looked at each other and we where both speechless we could not believe our eyes.

I already saw how she was imagining herself playing again in the pool with her younger brother
and I could finally join them.

Of course we both immediately tried the “Bodykini” on and Alhamdullah, the suits looked perfect, colors and design where just right!!!!

The “Bodykini” comes in two pieces, a loose fitting shirt with a attached headpiece that fits tight around the face and a loose fitting pants.

The suit comes also with a genius invention.
Two Elastic Bands that are attached to the pants get buttoned to the inside of the shirt.
They implemented this function to prevent the suit from floating up, in case you should jump in the water with your “Feet first”
For more detailed features go to the “Bodykini”(Detail page).

We both chose the suit in Black with Pink stripes.
My daughter did not want to take off her "Bodykini", she said she could not wait to get in the pool with the rest of the family.

We than joined the family at the pool and everybody was impressed, my husband was very happy for us.

Meanwhile I have told many friends about the “Bodykini” and they also have ordered themselves one and are also very satisfied.

Some of us now meet once a week and participate at Aqua Aerobic lessons.

Thanks to the “Bodykini” I can now swim with my children and still feel and be modest.

I have to say that this suit has really changed my life. Since I go to my Aqua Aerobic lessons
(My new hobby), I feel healthier,fitter and I am more active.

I only now, need to convince my husband that we need a pool in our backyard.

If you are looking for a Islamic Swimsuit, the “Bodykini” is from all the other swimsuits I have ever tried so far, the one and only suit that I highly recommend.

To order online visit this site:
www.bodykini.com

Muslim Swimwear by Bodykini

Muslim women are taking part in aqua-aerobic and swimming events!

Modest swimwear for today's Muslim woman